Education Buyer Journey Mapping

What I Deliver

• Full buyer journey from:

  • Awareness → Evaluation → Approval → Purchase → Renewal

• Separate paths for:

  • Teachers

  • Admins

  • District decision-makers

• Content + message needs by stage

• Sales handoff clarity (where marketing stops, sales starts)

• Friction and drop-off diagnosis

Outputs

• Visual Journey Map

• Messaging by stage + persona

• Content & channel alignment framework

• Recommendations for automation and nurture

Timeline

• 3–4 weeks