I help companies stop marketing to everyone and start winning the right buyers.

I work with education EdTech and SaaS companies that know they should be growing faster, but feel stuck marketing to too many audiences with unclear results.

I bring 15+ years of experience leading marketing operations, analytics, and go-to-market execution across education and SaaS organizations. I’ve worked with some of the largest educational vendors and EdTech companies in the business. Helping cthem build millions in additional sales and pipe. Throughout my career, I’ve sat at the intersection of marketing, sales, product, and revenue operations, building the systems, data models, and workflows that reveal what’s actually driving growth and what’s quietly wasting budget.

What I’ve seen consistently across education companies is this: they’re not failing because they lack effort or tools. They’re struggling because they lack clarity.

That’s where my work comes in.

I don’t sell “marketing.”
I help education companies gain clarity, focus, and revenue efficiency.

I specialize in helping organizations clearly define their Ideal Customer Profile, understand complex education buying journeys, and translate that insight into focused, executable strategies that marketing and sales can actually use. The result is shorter sales cycles, higher-quality leads, reduced wasted spend, and a market strategy that feels intentional instead of reactive.